Case Studies
The following case studies are a selection of our recent projects. If you would like more information on any of these projects or want to know if we have done a project in an area of interest to you, please contact us.
Categories: Financial Services | Healthcare | Retail and Consumer Goods | Technology, Telecoms, Industrial & Media | Nonprofit
Financial Services
Financial services strategy
Worked with business unit MD to develop strategy and subsequent implementation plan. Reviewed market and needs and identified growth opportunities. Segmented market and developed potential product, services and pricing. Ensured buy-in from broader management team and skills transfer to implementation team.
Organisational restructure for financial services player
Developed new sales and marketing structure to align with customer needs. Began with work with customers to confirm needs and with a review of existing internal capabilities. Identified gaps and opportunities and hence options for best structure. Worked with management team to select and then communicate new structure.
Healthcare
Healthcare business building and organisation
Developed, designed and tested concept of all-in-one doctors/dentist/alternative healthcare centres in UK. Created business & implementation plan, with financial model and KPIs. Designed new organisational model. Secured funding and doctors and practitioners to join the business.
Pharmaceutical sales and marketing
Marketing strategy, reorganisation and capability building for large pharmaceutical company. Analysed marketing spending effectiveness by channel. Designed marketing approach and campaigns, with new organisational structure and roles to support.
Youth sexual health social marketing
Working with Department of Health and Brook Advisory Centres, designed social marketing interventions for young people on sexual health. Managed 10+ stakeholders including government departments, healthcare providers, nonprofits and marketing agencies.
Mental healthcare provision
Reviewed counselling centre funding and provision in London. Researched gaps and unmet needs, from the perspective of end-users and other healthcare providers e.g GPs. Devised new approach to counselling strategy and provision. Achieved buy-in and additional funding from Virgin.
Retail and Consumer Goods
Consumer goods social enterprise startup
Developed business plan and governance structure for raw chocolate startup Chocolution. Designed and tested different products and packaging. Built financial model. Developed enterprise projects for young people in the local community. Chocolution beat all its financial targets in 2009.
Technology, telecoms, industrial and media
Technology customer segmentation
Needs-based segmentation and channel strategy. Conducted review of customers and their behaviour including qualitative and quantitative research to determine needs. Developed segmentation and target share by segment. Designed channel mix and campaigns to best meet customer needs and behaviours of each segment.
Sales and pricing model for technology startup
Reviewed customer needs and competitor products/services and pricing. Identified customer buying behaviour and segmented customers accordingly. Tailored product, services and pricing to meet segments. Developed and executed sales plan to meet customer needs.
Strategy decision-making leadership programme
Design and dissemination of training programme on strategy and problem-solving tools and techniques for CEO and top 15 managers of large UK Corporate. Included development of the curriculum, facilitation of 8 all-day workshops and >400 hours of individual coaching of the senior team over 6 months.
Nonprofit
Rural healthcare strategy for South Africa
Reviewed needs, existing provision of rural healthcare and gap in South Africa. Evaluated performance and financial sustainability. Built full commercial model for new healthcare clinic, with modelling of HIV programme and ARV costs. Led to increased funding from Virgin and PEPFAR.
A few photos for those who’d like to see more >>
Sustainability for Kenyan school and orphanage
Built business and income generation plan for a school and orphanage in Kenya. Included building a comprehensive financial model and developing business plans for income generation options and training the team in commercial and management skills.
A few photos for those who’d like to see more >>
Strategy and funding for disability charity
Worked with local authority and Department of Health to respond to bids and to successfully secure funding for nonprofit working with adults with learning difficulties. Included strategy design, bid writing and negotiation plus design of communication plan for staff, volunteers, Trustees and other stakeholders.