How much time do we spend looking into things that turn out to be the wrong things?
Hours? Days? Weeks?
Sometimes it is unavoidable.
Often it is totally avoidable.
How much time do we take to precisely define what we are trying to do before starting to do it?
Often very little time – and often without the input and buy-in from all the key stakeholders.
I can’t tell you how invaluable it is to define your question – what it is you are seeking to do or achieve – upfront.
If you want to do one simple thing this year to improve your business, this is it.
So what does this mean in practice?
It means:
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